Aimed at GCSE Travel and Tourism, this lesson will provide students with the opportunity to become familiar with the key terminology, look at examples of market segmentation with regards to advertising. Whilst this lesson is aimed at Travel Tourism, it may also be applicable to some business studies students. Lesson Outcomes: To identify the market segments relating to demographics, lifestyle and psychographics To explain how products are changed to suit different groups’ needs

A handout and array of group activities aimed at apprentices/adults on Assertiveness. There are an array of group activities/reflections task with employment based scenarios. May benefit from a PowerPoint to accompany. Could be delivered over several sessions.

An array of handouts and activities designed to make adult learners consider conflict management with an employability focus. Learners will work with the Four-Step Process of Conflict Management. Could be adapted for staff training.